Abstract:
This article is dedicated to the analysis of practice-oriented approaches in
journalism education, using the examples of universities in Poland and Kazakhstan. It explores key
elements of these approaches, such as masterclasses with professionals, teaching methods, projectbased work, and the creation of real media products, including the distinction between television and
cinematic projects. Special attention is paid to how these methods help students develop essential
professional skills, such as teamwork, content creation, and audience engagement. The study
includes successful examples from both Polish and Kazakhstani educational contexts, highlighting
the challenges universities face when implementing practice-based methods, including the adoption
of foreign teaching techniques. In conclusion, the article offers recommendations for improving
journalism education processes, emphasizing the development of documentary filmmaking in
Kazakhstan through the adaptation of effective foreign practices in the creation of real media
products.
