Abstract:
The research aims to identify the features and key problems, as well as the prospects for
innovative development of the tourism industry in Kazakhstan. The authors revealed the impact
of the global COVID-19 pandemic on the tourism industry, investigated the tourism industry
management models, conducted a content analysis of state programs for the development of the
tourism industry in Kazakhstan and abroad. The study provides a country-specific comparative
review according to the Travel and Tourism Competitiveness Index Report-2019, highlights the
factors hampering innovation. The authors also have performed another comparative analysis of
the largest tour operators in the world and destination management companies to transfer their
experience. Finally, after the obtained research results, the authors proposed recommendations
and solutions to the identified problems.
